I've been thinking about this whole Sam Adams, Jim Koch, bottles vs. cans issue that Dan linked to. I find it ridiculous. A fairly wise young fellow I once met said that the best beer he's ever had is the beer he's got in his hand. Consumers want that beer. They want it at the ballgame and on the plane. They'll be happy with a can. And he's holding out to the tune of millions of dollars?
Starbucks went through a similar thing years ago. Customers wanted nonfat milk in their lattes and Howard Schulz essentially said 'no way.' Why? Because a whole milk latte just tastes a hell of a lot better, and gosh darn it that's the way it's supposed to be. He eventually gave it a chance, to the tune of many many millions of dollars.
People want what they want, and pay for it. If that demand can be met, ethically and morally, and it's not being done, only stubborness and perhaps severe mental retardation are to blame.
- A.Ho -